John Alianza is the Head of Business Development and Marketing at ADFIAP, where he works to help the association grow by embracing new technology and digital tools, particularly in the area of financial technology (fintech). Throughout his career, John has always been passionate about using technology to make organizations work better. He first joined ADFIAP as the Head of IT and has played a key role in shaping the organization’s digital direction ever since. In the late 1990s, when the Internet was still in its early stages, he led ADFIAP’s initial steps into the digital world, laying the groundwork for the association to become more tech-savvy.
John’s professional journey before rejoining ADFIAP was marked by significant contributions to both the fintech and education sectors, which have greatly informed his leadership and expertise. Prior to his return, he worked with one of the largest credit union associations in the Philippines, where he played a pivotal role in helping the organization adopt cutting-edge fintech solutions. This hands-on experience not only deepened his understanding of the intersection between technology and financial services but also underscored the transformative potential of digital innovation in enhancing operational efficiency, expanding financial inclusion, and driving sustainable growth.
In addition, John previously served as the Country Director for the U.K.-based London Institute of Business and Technology (LIBT). In this capacity, he was responsible for leading the institute’s academic and marketing initiatives in the Philippines, ensuring alignment with global educational standards while addressing local market needs. His tenure at LIBT allowed him to cultivate a robust understanding of the evolving demands of modern education, particularly in the fields of business and technology.
Today, John leads ADFIAP’s fintech initiative called ADFIAPNET. Through partnerships with other organizations, he helps strengthen ADFIAP’s role as an important player in driving sustainable development in the sector. His main goal is to keep improving the association’s services so that it can have a greater impact on a global scale.
John holds a Masters Degree in Business Administration and has certifications in Information Management, giving him a unique blend of business and technology knowledge. This combination allows him to bridge the gap between planning and execution, ensuring that ADFIAP stays at the forefront of innovation in development finance.